Fuleco – The Mascot of Brazil 2014
Every major event of sports needs an appropriate mascot. This mascot has to be recognizable, relatable and in some ways, lovable. The mascot requires a design people won’t forget and that doesn’t have similarities with other designs, something that will be instantly relatable to the Brazil 2014 World Cup.
Around 47 proposals were handed to the directives and marketing department of Fifa. The process to choose the new mascot wasn’t without difficulties, as a huge research must be done in order to establish that it would truly be the most plausible design. Some time ago, Fifa showed the official mascot of the coming Brazil 2014 World Cup, taking the form of a cute armadillo holding a soccer ball. The news was first given in Brazilian television, being the country the future home for the World Cup
Jerome Valcke confirmed the news, commenting to the media “it is very appropriate that the armadillo is the mascot. Armadillos are vulnerable species and one of the objectives that the next World Cup will have is to sensitize people about the importance of the environment and ecology.”
Fanatics should know there is much more about the design of the mascot than its public appeal and recognizable qualities. Many times they are used as the media to launch messages, being this case about ecology and the environment.
The name the mascot received was designated after a thorough public consultation that could be accessed via the internet, with three alternatives. One was Amijubi, meaning ‘friendship and joy’, while the other two were Fuleco and Zuzezo, words that allude to ecology. By a large margin, Fuleco ended up winning the competition, which will be summed up to the big list of mascots that have sponsored World Cups.
Below we leave a video that covers all the mascots used until 2010. It is interesting to compare the designs, as they reflect the time of their creation, country where the World Cup took place, among other things